Will traditional hotel operators ditch beds for data banks?

Transition from hotel firm to tech platform likely would raise stock values and returns

Jan 12, 2023

As more hotel companies move away from the business of hotels into franchising, are they really hotel companies at all? Or are they just distributors, such as Airbnb or the online travel agencies?

Key takeaways

  • Disruptors like Booking.com command higher valuations than the traditional hotel groups and have far higher numbers of rooms on their platforms;
  • Wouldn’t it be much more appealing for hotel brands if their focus moved onto the distribution and away from thinking about the hotel operation?
  • And what would this shift away from operations and toward distribution mean for owners?

Get the full story at Hotel News Now

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