Hotels struggle to keep pace with a video-first booking journey - Consumer discovery is moving faster than hotel technology and operating models can adapt.

Jun 11, 2026 • Hospitality

Hotels face a future with fewer search clicks - As zero-click searches grow, traditional hotel marketing strategies are becoming less predictable and less effective.

Jun 8, 2026 • Hospitality

Hotel brands are winning the economics of direct booking — even as OTAs keep the volume - A decade after “book direct” campaigns began, major hotel groups have improved margins, loyalty power, and customer ownership without significantly reducing OTA market share.

May 28, 2026 • Hospitality

Condé Nast Traveler turns hotel rankings into a booking platform - The new Triple Crown collection shows how travel media is moving closer to hotel commerce.

May 26, 2026 • Hospitality

TikTok Go puts experiences ahead of hotels - Half of TikTok Go's launch partners sell experiences, not stays. Hotels just became the where-to-sleep step in a what-to-do flow.

May 15, 2026 • Hospitality

The hotel ranking game has a new playing field - Google's Information Gain update and what it reveals about the new terms of hotel visibility.

May 13, 2026 • Hospitality

Bleisure travel is reshaping the hotel website - Hotel websites must evolve to capture guests who seamlessly blend business and leisure stays.

Apr 15, 2026 • Hospitality

AI becomes infrastructure, not a feature - Hotels must rethink their technology stack as conversational AI reshapes how guests search, interact, and book.

Apr 1, 2026 • Hospitality