To drive direct hotel bookings, think like a retailer - Adopting a retail mindset helps hotels compete with OTAs by offering flexible, value-driven experiences that guests can control.

Apr 21, 2025 • Hospitality

Why email capture rate should be your top priority in 2025 - Unlock more direct bookings, personalized guest experiences, and higher revenue with a smarter email strategy.

Apr 11, 2025 • Hospitality

UK: Direct hotel bookings gain ground - Perception of hotel websites offering best rates rises to 32%, while trust in OTAs declines to 36%.

Mar 31, 2025 • Hospitality

Spring into direct bookings - How hotels can harness seasonal demand to boost direct reservations and guest loyalty.

Mar 28, 2025 • Hospitality

How Google’s new hotel bidding works - The shift to prepayment is significant, but it's also an opportunity to optimize your marketing and leverage guest data for better results.

Mar 6, 2025 • Hospitality

Social Media's growing influence on travel planning and booking - From inspiration to booking, social media is transforming the travel industry - reshaping how younger travelers discover and purchase experiences.

Mar 4, 2025 • Hospitality

Google shakes up hotel ads - With the commission-based model gone, small hotels face higher costs, lower visibility, and greater dependence on OTAs.

Mar 3, 2025 • Hospitality

How hoteliers can turn Eras Tour wins into 2025 success - Revenue-boosting lessons from Taylor Swift's tour that can lead to direct channel success this year.

Feb 28, 2025 • Hospitality