How AI is rewriting the hotel booking journey - The Boston Consulting Group on how hotels can stay visible, engaged, and bookable in the age of conversational travel planning.

Jun 26, 2025 • Hospitality

The invisible Influence in direct bookings - Think beyond clicks; the real marketing magic to grow your direct bookings may be happening in private conversations you’ll never see.

Jun 11, 2025 • Hospitality

Navigating new frontiers of hotel revenue - Amadeus Hospitality on how demand generation aligns marketing, sales, and technology to drive sustainable growth and guest loyalty.

May 27, 2025 • Hospitality

Building rate confidence to drive direct bookings - Improve conversions and reduce drop-offs with real-time pricing tools and personalized guest communication.

May 20, 2025 • Hospitality

To drive direct hotel bookings, think like a retailer - Adopting a retail mindset helps hotels compete with OTAs by offering flexible, value-driven experiences that guests can control.

Apr 21, 2025 • Hospitality

Why email capture rate should be your top priority in 2025 - Unlock more direct bookings, personalized guest experiences, and higher revenue with a smarter email strategy.

Apr 11, 2025 • Hospitality

UK: Direct hotel bookings gain ground - Perception of hotel websites offering best rates rises to 32%, while trust in OTAs declines to 36%.

Mar 31, 2025 • Hospitality

Spring into direct bookings - How hotels can harness seasonal demand to boost direct reservations and guest loyalty.

Mar 28, 2025 • Hospitality