Bleisure travel is reshaping the hotel website - Hotel websites must evolve to capture guests who seamlessly blend business and leisure stays.

Apr 15, 2026 • Hospitality

AI becomes infrastructure, not a feature - Hotels must rethink their technology stack as conversational AI reshapes how guests search, interact, and book.

Apr 1, 2026 • Hospitality

The new hotel AI funnel: why discoverability now drives bookings - As AI reshapes travel search, hotels must prioritize being recommended before being bookable.

Mar 18, 2026 • Hospitality

Conversational booking arrives on hotel websites - Natural language interfaces replace traditional booking flows, enabling more intuitive and higher-converting guest interactions.

Mar 17, 2026 • Hospitality

Hilton uses AI to bring travelers back to direct booking channels - By embedding trip planning on its own website, the brand aims to capture demand earlier and reduce reliance on intermediaries.

Mar 17, 2026 • Hospitality

Hilton launches AI assistant for hotel discovery and stay planning - Hotel brands accelerate adoption of generative AI tools to guide guests from inspiration to booking.

Mar 11, 2026 • Hospitality

What direct AI hotel distribution looks like - A handful of hotels and groups are already building it. Here is what they have in common.

Mar 10, 2026 • Hospitality

Hotels move into ChatGPT as a new direct booking channel - Lighthouse launches an AI integration that could reshape how travelers discover and book hotels.

Mar 6, 2026 • Hospitality