Google tests “nearby” hotel ads with direct booking buttons - New ad format in Maps and Search highlights nearby hotels with prominent “Book” links to drive direct reservations via OTAs and hotel websites.

Jul 8, 2025 • Hospitality

Booking smart in the age of hype - How to avoid overrated hotels, fake reviews, and influencer traps when Planning your stay.

Jul 4, 2025 • Hospitality

Triptease unveils smarter website personalization - Triptease Messages helps hoteliers replace fragmented tactics with unified, high-impact personalization strategies that meet rising guest expectations.

Jul 3, 2025 • Hospitality

How AI is rewriting the hotel booking journey - The Boston Consulting Group on how hotels can stay visible, engaged, and bookable in the age of conversational travel planning.

Jun 26, 2025 • Hospitality

The invisible Influence in direct bookings - Think beyond clicks; the real marketing magic to grow your direct bookings may be happening in private conversations you’ll never see.

Jun 11, 2025 • Hospitality

Navigating new frontiers of hotel revenue - Amadeus Hospitality on how demand generation aligns marketing, sales, and technology to drive sustainable growth and guest loyalty.

May 27, 2025 • Hospitality

Building rate confidence to drive direct bookings - Improve conversions and reduce drop-offs with real-time pricing tools and personalized guest communication.

May 20, 2025 • Hospitality

To drive direct hotel bookings, think like a retailer - Adopting a retail mindset helps hotels compete with OTAs by offering flexible, value-driven experiences that guests can control.

Apr 21, 2025 • Hospitality