Hilton launches AI assistant for hotel discovery and stay planning - Hotel brands accelerate adoption of generative AI tools to guide guests from inspiration to booking.

Mar 11, 2026 • Hospitality

What direct AI hotel distribution looks like - A handful of hotels and groups are already building it. Here is what they have in common.

Mar 10, 2026 • Hospitality

Hotels move into ChatGPT as a new direct booking channel - Lighthouse launches an AI integration that could reshape how travelers discover and book hotels.

Mar 6, 2026 • Hospitality

Wyndham upgrades group booking platform - Enhanced tools aim to simplify group management for hotels while expanding access to sports, academic, and event-driven business.

Mar 2, 2026 • Hospitality

Direct channel benchmarking for hotels - A strategic approach to understanding and improving direct booking performance.

Feb 27, 2026 • Hospitality

Claude AI crawlers explained for hotel websites - How Anthropic’s bots influence hotel visibility, distribution and content control in the ai search era.

Feb 26, 2026 • Hospitality

As price gaps narrow, loyalty drives hotel direct bookings - Points, elite recognition, and upgrades are increasingly the key differentiators for hotel brand channels.

Feb 26, 2026 • Hospitality

Direct booking in 2026: Personalization, AI visibility and experience - Hotels combining tailored engagement, AI discoverability and distinctive value are best positioned to strengthen direct channels.

Feb 17, 2026 • Hospitality