Direct channel benchmarking for hotels - A strategic approach to understanding and improving direct booking performance.

Feb 27, 2026 • Hospitality

As price gaps narrow, loyalty drives hotel direct bookings - Points, elite recognition, and upgrades are increasingly the key differentiators for hotel brand channels.

Feb 26, 2026 • Hospitality

Claude AI crawlers explained for hotel websites - How Anthropic’s bots influence hotel visibility, distribution and content control in the ai search era.

Feb 26, 2026 • Hospitality

Direct booking in 2026: Personalization, AI visibility and experience - Hotels combining tailored engagement, AI discoverability and distinctive value are best positioned to strengthen direct channels.

Feb 17, 2026 • Hospitality

Guests prefer direct when hotels make it personal - Clear value, recognition, and personalization are the real drivers of direct booking loyalty.

Dec 17, 2025 • Hospitality

Hotels face rising costs for direct bookings - Digital regulations, privacy restrictions and new transparency standards are increasing the overall cost of guest acquisition for hotels.

Nov 24, 2025 • Hospitality

Fixing group business - Shifting the meetings and events funnel into the modern direct-booking era.

Nov 14, 2025 • Hospitality

AI turns hotel upselling from sending offers to solving needs - How the next wave of upselling will quietly reshape hotel revenue and guest experience.

Nov 3, 2025 • Hospitality