Travel advisors regain influence in hotel distribution - New research shows human expertise continues to shape high-value travel bookings despite digital channels.

Mar 13, 2026 • Hospitality

OTAs move beyond listings as Agoda launches Artotel flagship storefront - Localized merchandising and regional travel growth reshape digital hotel distribution.

Mar 13, 2026 • Hospitality

Your hotel in ChatGPT: What connecting actually looks like - A practical guide to AI distribution for independent hotels — written at the moment before the booking data exists.

Mar 12, 2026 • Hospitality

The GDS isn't dying. It's becoming the backbone of AI distribution. - The data makes a compelling case for GDS today. BCG's AI-first report makes an even more compelling case for tomorrow.

Mar 12, 2026 • Hospitality

Google tests new search layout in Europe that could reshape hotel visibility - Digital Markets Act forces Google to give competing travel platforms more prominence in search results.

Mar 12, 2026 • Hospitality

Booking claims partial legal win in hotel parity dispute - Dutch court signals questions about market definition in ongoing competition claims against Booking.com.

Mar 12, 2026 • Hospitality

The OTA is writing your AI profile. You set it and forgot it. - The data quality problem that makes everything else in AI hotel distribution irrelevant.

Mar 11, 2026 • Hospitality

Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight.

Mar 11, 2026 • Hospitality