Hotel groups double down on loyalty to counter OTAs and AI agents - Direct relationships become a strategic defense as booking shifts toward AI-led discovery.

Jan 28, 2026 • Hospitality

Direct hotel channels lose corporate share to GDSs - HEDNA–NYU report shows GDS becoming the dominant corporate channel as business travelers move away from direct bookings.

Jan 28, 2026 • Hospitality

Airbnb appoints former Meta AI leader as CTO - Leadership shift signals deeper push into AI-driven personalization and new services.

Jan 27, 2026 • Hospitality

Sabre defines its role in the AI travel stack beyond discovery - Why booking, servicing, and lifecycle execution — not discovery — define Sabre’s agentic strategy.

Jan 26, 2026 • Hospitality

Expedia's different bet - Booking.com sells visibility. Expedia sells plumbing. In an AI-disrupted market, plumbing may be the better business—but it's still plumbing.

Jan 26, 2026 • Hospitality

OpenAI plans to take a cut of customers’ AI-aided discoveries - Examining a potential shift in how AI value is monetized for commercial customers.

Jan 23, 2026 • Hospitality

Navan deepens API integration with Booking.com - Expanded inventory and pricing flexibility signal tighter platform-to-platform collaboration.

Jan 23, 2026 • Hospitality

AI is coming for hotel distribution — but not all at once - Why trust, economics, and execution will determine how fast AI reshapes bookings and commissions.

Jan 23, 2026 • Hospitality