AI recommends the hotel it knows best, not the best one - BCG says optimize for AI search. Its own data shows why that mostly helps the OTAs.

Jul 22, 2026 • Hospitality

Your wholesale contract still works. That's the problem. - A fixed rate, a package-only clause, a wholesaler who could pull a rule-breaker — the parts of the deal you never worried about. They were built for a world with edges, and the edges are gone..

Jul 22, 2026 • Hospitality

An AI is going to call your front desk. What it hears there becomes distribution. - At Sabre's hackathon this month, all three winning agents did the same thing: they called the front desk for what no website lists. The bet — agentic travel reaches your property through the one channel you never scripted..

Jul 22, 2026 • Hospitality

The room's the same. You wouldn't recognize who's buying it now. - You gave a wholesaler a net rate and an allotment to fill your soft weeks, and that part still works the way you think it does. Where the room goes next — and who walks away owning the guest — is a deal you never actually signed..

Jul 20, 2026 • Hospitality

Your wholesaler isn't worried about AI - RateHawk's Felix Shpilman isn't worried about AI: it takes the recommendation and leaves the booking to his pipe, so the agent is just the next buyer in his line.

Jul 20, 2026 • Hospitality

Travel's creator economy quietly became a room-distribution channel - Affiliate is now creators' top income source, because a commission link books rooms a brand can finally count — and on TikTok Go those rooms are yours.

Jul 20, 2026 • Hospitality

Hilton is pointing 250 million members at retention and calling it discovery - Chris Nassetta wants next-gen AI to mine Hilton's 250 million loyalty members for tailored offers. That sharpens how Hilton talks to the guests it already has — and does nothing to win the traveler asking an AI which hotel to book.

Jul 20, 2026 • Hospitality

Hotel connectivity stopped being plumbing - Within a day of each other, Expedia and RateHawk reframed connectivity as the condition for competing in hotel distribution — and the control hotels say they won't give up is the price of entry.

Jul 17, 2026 • Hospitality