In AI search, hotel brand beats guest reviews - A study of 4,545 ChatGPT prompts found AI recommends big chains far beyond their room count — and a hotel's review score barely moves whether it appears.

Jun 17, 2026 • Hospitality

Amadeus wants to be the middleman AI agents were meant to remove - Its play is a seat in Google's agentic-commerce protocol and the reservation rail beneath it — the same position it holds in legacy distribution.

Jun 17, 2026 • Hospitality

Marriott builds an AI search where it controls the answer - Ask Bonvoy runs only on Marriott's own verified property data — a closed front door from a chain the open AI models already favor.

Jun 17, 2026 • Hospitality

A hotel sells one price. The web returns a dozen. - Where onward distribution quietly strips a hotel of its own rate — and the one channel that hands it back intact..

Jun 16, 2026 • Hospitality

Hilton built an AI concierge to keep guests it admits are already leaving - At NYU's investment forum, the same executives touting in-house AI planners conceded that guests now begin their searches inside models the industry will never own.

Jun 16, 2026 • Hospitality

American Express paid $700 million for a booking platform it isn't buying for the bookings - Resy, Tock, and now TheFork — the card network is assembling a dining discovery layer, and the buyer, not the seller, is the part worth watching if you sell rooms.

Jun 16, 2026 • Hospitality

Cendyn builds AI-visibility scoring into its CMS - It scores how a hotel appears in AI answers — against simulated prompts, not real ones.

Jun 16, 2026 • Hospitality

Europe killed the parity clause. Parity didn't die. - A decade of bans and a 2024 ruling were supposed to hand hotels their prices back. The discipline just changed shape — into something no regulator can read.

Jun 15, 2026 • Hospitality