The whole industry is building autonomous booking. 7% of travelers want it. - Nine in ten travelers will happily let AI help them find a hotel. Seven percent will let it do the booking — the part the entire industry is racing to build.

Jun 29, 2026 • Hospitality

The corporate hotel RFP is going AI-native - A third of travel buyers used AI on hotel RFPs last cycle. Nearly seven in ten expect to next..

Jun 29, 2026 • Hospitality

A hotel can be excellent, bookable, and completely invisible at the same time - In the AI era the binding constraint was never capability. It was sight — over where demand begins, and over what the technology actually returns.

Jun 26, 2026 • Hospitality

Booking just started building the moat the GDS sells against it - A native AI expense tool, free, inside the Booking.com for Business app — built in-house where the platform used to lean on Expensify and Concur.

Jun 26, 2026 • Hospitality

What took the OTAs twenty years is now a purchase order - A flight specialist added 2.6 million hotels in a single launch. The supply assembly that was the OTA's real moat has become something you buy off the shelf — which changes what all that scale is worth.

Jun 26, 2026 • Hospitality

The same room, sold two ways, is two different businesses - A room sold direct and the same room sold through an OTA are not the same sale — one keeps its margin, the other gives much of it away. The figure the industry runs on cannot see the difference, which is how the margin leaked while the dashboards stayed green..

Jun 26, 2026 • Hospitality

Booking.com doesn't need to own the independent hotel. It needs to own how it's found. - Agentic AI was supposed to free independents from the platforms. Booking's own numbers suggest the opposite.

Jun 25, 2026 • Hospitality

Hotels now pay to be looked at - For three decades the OTA absorbed the cost of being looked at, and the hotel paid only when a guest booked. Cut out the middle, and the hotel inherits the look..

Jun 25, 2026 • Hospitality