Your hotel in ChatGPT: What connecting actually looks like - A practical guide to AI distribution for independent hotels — written at the moment before the booking data exists.

Mar 12, 2026 • Hospitality

The GDS isn't dying. It's becoming the backbone of AI distribution. - The data makes a compelling case for GDS today. BCG's AI-first report makes an even more compelling case for tomorrow.

Mar 12, 2026 • Hospitality

Google tests new search layout in Europe that could reshape hotel visibility - Digital Markets Act forces Google to give competing travel platforms more prominence in search results.

Mar 12, 2026 • Hospitality

Booking claims partial legal win in hotel parity dispute - Dutch court signals questions about market definition in ongoing competition claims against Booking.com.

Mar 12, 2026 • Hospitality

Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight.

Mar 11, 2026 • Hospitality

The OTA is writing your AI profile. You set it and forgot it. - The data quality problem that makes everything else in AI hotel distribution irrelevant.

Mar 11, 2026 • Hospitality

AI travel planning grows — but travelers still double-check the details - Even as AI tools shape trip inspiration, most users continue verifying recommendations through maps, reviews, and booking platforms before making decisions.

Mar 11, 2026 • Hospitality

Discovery and booking are fundamentally different in travel - AI may transform inspiration and search, but transactions still require trust, transparency and operational infrastructure.

Mar 11, 2026 • Hospitality