How hotels can improve their visibility in AI assistants - Why structured data and direct connectivity may become as important as traditional SEO.

Jun 2, 2026 • Hospitality

The corporate RFP season is here. The rate it sets no longer lasts the year. - Continuous benchmarking is replacing the annual lock: a won rate now stays under review all year instead of holding until the next cycle..

Jun 1, 2026 • Hospitality

Amadeus launches AI-powered advertising platform for travel brands - The company aims to help hotels identify traveler demand earlier and optimize marketing spend across fragmented digital channels.

Jun 1, 2026 • Hospitality

The query became a brief - Google's first year of AI Mode data shows travelers handing over paragraphs, not keywords — and a paragraph is an instruction to an agent.

May 29, 2026 • Hospitality

EU updates package travel rules - New traveler protections could increase compliance requirements for hotels selling packages.

May 29, 2026 • Hospitality

Placement, not commission - Google built a hotel checkout it takes no cut of — and that's exactly the point.

May 28, 2026 • Hospitality

Travel companies are losing visibility into the customer journey - AI-driven discovery is making it harder to understand where bookings, traffic, and traveler decisions originate.

May 28, 2026 • Hospitality

Nobody gets bypassed - Agentic commerce was supposed to route around the OTAs. Google's partner list routes straight through them.

May 27, 2026 • Hospitality