Long Lake’s transformation plan for Amex GBT will take years - The $6.3 billion acquisition signals a long-term AI rebuild of corporate travel infrastructure — with potential ripple effects for hotel distribution.

May 27, 2026 • Hospitality

AI and digital RFPs are resetting planner expectations - Hotels are facing growing pressure to acknowledge meeting and event inquiries within hours as automation accelerates sales cycles.

May 27, 2026 • Hospitality

Airbnb deepens hotel push with Booking.com veteran hire - The leadership change signals Airbnb’s growing ambition to compete more directly in the global hotel distribution market, especially among boutique and independent properties..

May 27, 2026 • Hospitality

Trust becomes travel’s next competitive layer - As AI floods travelers with endless options, platforms are competing to become the most trusted guide through the noise.

May 27, 2026 • Hospitality

Hotels in the cart - Google just filed lodging under the same commerce rail as sneakers and groceries.

May 26, 2026 • Hospitality

Airbnb’s “Amazon for travel” strategy could reshape hotel competition - Brian Chesky’s vision points toward a future where ecosystem control, AI, and traveler loyalty matter more than room inventory alone.

May 25, 2026 • Hospitality

Google: AI Mode is reshaping how travelers search and plan online - AI search is driving longer queries, multimodal interactions, and more planning-focused behavior — with major implications for how hotels are discovered..

May 25, 2026 • Hospitality

Why the hotel's Google story isn't a Google story - Google's three hotel surfaces, the input underneath, and where the property's voice actually lives.

May 22, 2026 • Hospitality