The GDS books your best guest. You just think it's not for you. - Nearly a third of GDS hotel bookings are now high-spending leisure — yet most luxury resorts still write the channel off as corporate.

Aug 19, 2026 • Hospitality

ChatGPT starts selling ads in Europe next week, but hotels can't buy them directly yet - OpenAI takes ChatGPT ads into 31 European countries next week, sold at first only through its own sales team and agency partners — and shown only to travelers on the free tiers.

Aug 19, 2026 • Hospitality

Radisson's ChatGPT app is a loyalty tool wearing a discovery costume - You reach it by typing @RadissonHotels. A guest who does that has already chosen the brand — which is the one thing an independent can't put in a prompt..

Aug 19, 2026 • Hospitality

Google paid $10 million for a dead airline's booking curves - The deal still needs a bankruptcy judge's approval: eighteen years of one airline's rate decisions, going to the company that decides which hotels an AI names.

Aug 19, 2026 • Hospitality

You own the resort. You don't own its guests. - The OTA, the wholesaler, the advisor, and now the AI each keep the part of your guest that matters — and what's left to you is the stay..

Aug 17, 2026 • Hospitality

Your Gen Z guest finds hotels through influencers - A mid-tier creator won't post for less than $5,000. She still gives away one trip a quarter to a hotel she actually wants to see..

Aug 17, 2026 • Hospitality

Booking's CEO says handling your guest just needs "a little more compute" - Booking Holdings has cut what it costs to answer a guest's problem by double digits twice in six months. There is no place to rate the machine that answers, so the only review in the transaction is the one with your name on it..

Aug 17, 2026 • Hospitality

Booking Holdings is merging the pipes that resell your rooms - The arms of Booking.com, Agoda and Priceline that sell your rooms to banks and airlines are being folded onto Agoda's engine — one that mixes your contracted rate with wholesale and can put it behind a login.

Aug 17, 2026 • Hospitality