Hotels.com is a ‘matchmaker’ in new global ad campaign - The OTA debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels.
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Hotels in gateway markets look to maximize international demand - Hotels are looking into source-market targeting through promotions and messaging, as well as providing preferential pricing in larger booking windows and length of stays.
Jan 22, 2024 • Hospitality
European regulators eye Booking.com under Digital Services Act - The European Commission has taken its next step in regulating online platforms with a request for information from a number of companies including Booking.com.
Jan 22, 2024 • Hospitality
Shiji's 2024 Hospitality Technology Distribution Chart - Consolidation in the sector, brand evolutions, and a focus on personalization are some of the key trends defining the 2024 hospitality distribution landscape.
Jan 18, 2024 • Hospitality
Expedia appeals to travelers' emotional - The OTA promotes unique journeys that deviate from traditional trips, inspiring travelers to break free from the monotony of traditional travel.
Jan 17, 2024 • Hospitality
Tripadvisor wants tourists to test drive reality in metaverse - Despite skepticism from some experts, some travel companies still view the metaverse as a potential marketing tool.
Jan 15, 2024 • Hospitality
Expedia increases investment in travel advisors - The OTA sees a lot of potential in it's Travel Agent Affiliate Program (TAAP) that serves travel advisors.
Jan 3, 2024 • Hospitality
OTAs are back and stronger than ever in 2023 - Latest data confirms a robust OTA resurgence, with top revenue platforms dominating the market and regional Asian OTAs gaining popularity.
Dec 21, 2023 • Hospitality
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