Direct bookings are calling - LLMs have made voice a viable distribution channel. Most hotels still aren't picking up.

Feb 2, 2026 • Hospitality

Travel search shifts from destinations to emotions - Why mood-based discovery is challenging the foundations of hotel distribution.

Feb 2, 2026 • Hospitality

Achieving your ideal hotel channel mix - Why active, data-driven distribution management has become a core demand generation discipline.

Feb 2, 2026 • Hospitality

TikTok emerges as a major travel demand driver - Why travellers now discover hotels and destinations directly on TikTok, shaping the booking journey earlier than ever.

Jan 30, 2026 • Hospitality

The stay is the hotel’s strongest channel - Why on-property moments matter more than clicks, funnels, or loyalty mechanics.

Jan 30, 2026 • Hospitality

Accor brings its booking and loyalty platform into ChatGPT - The company's ALL platform tests AI-driven distribution as conversational search reshapes how guests find and choose hotels.

Jan 30, 2026 • Hospitality

AI becomes Expedia Group’s third chapter - After the internet and mobile, AI becomes the next defining chapter for the travel platform.

Jan 30, 2026 • Hospitality

OpenAI's European AI charity is Booking.com's SME sales funnel - The SME AI Accelerator promises to close Europe's AI skills gap. It will also deliver 20,000 pre-qualified leads to Booking.com for Business.

Jan 29, 2026 • Hospitality