Expedia TAAP wants to be the agency's system of record - A real-time feed of booking and earnings data wired straight into agencies' finance systems — Expedia extending from the booking it gets paid for into the back office that runs on it.

Jun 25, 2026 • Hospitality

Hotels are building the AI discovery layer. OTAs are harvesting it. - Why the eligibility infrastructure hotels are funding routes AI-generated demand to the intermediaries they're trying to bypass.

Jun 24, 2026 • Hospitality

Machine-readable supply is the agentic booking condition - RateHawk and Phocuswright name standardized supply as the precondition for agentic booking. The readiness is being built one layer removed from the hotel..

Jun 24, 2026 • Hospitality

Expedia's autonomous distribution asks hotels to cede control - Expedia is making full connectivity the eligibility condition for the autonomous layer it intends to run. It is also the control a third of hoteliers say they won't hand over..

Jun 24, 2026 • Hospitality

In AI search, the hotel's own website barely counts - AI assistants cite the hotel's own website as their source under 10% of the time. The recommendation is built from OTAs, review sites, and editorial guides instead..

Jun 24, 2026 • Hospitality

Travelers trust AI enough to start. Not enough to book. - Why the AI-referred visitor who spent 70% longer on your site still didn't convert — and where they went instead.

Jun 23, 2026 • Hospitality

Amadeus starts selling hotels their visibility in AI search - The company that runs much of hotels' distribution is now charging them to be found by the agents — visibility shifts from an organic given to a purchased product.

Jun 23, 2026 • Hospitality

ChatGPT's ad slots don't go to the brand it recommends - OpenAI opened ChatGPT's ad platform to everyone — and being the brand it recommends doesn't get you the slot beneath your own name.

Jun 23, 2026 • Hospitality