Why guests still chase free room upgrades - What traveler behaviour around room upgrades reveals about guest psychology and loyalty.

Oct 21, 2025 • Hospitality

Uncertainty is bad for business - U.S. hotel leaders warn that constant policy shifts and volatile markets are disrupting travel demand and development — even as optimism builds for 2026.

Oct 21, 2025 • Hospitality

AI is doing to hotel websites what Booking.com did twenty years ago - How large language models risk turning hotel websites into invisible back-end data sources — and what hoteliers can do about it.

Oct 20, 2025 • Hospitality

The great hotel divide - America’s lodging market is splitting in two as wealthy travellers fuel luxury growth while everyone else cuts back.

Oct 20, 2025 • Hospitality

Global hotel reputation continues steady improvement - Service and cleanliness remain key drivers of guest satisfaction across all regions.

Oct 20, 2025 • Hospitality

AI is reshaping how consumers discover brands - Why the future of brand visibility depends on understanding nonlinear, AI-driven discovery paths.

Oct 20, 2025 • Hospitality

Chat is the new booking channel - Insights from Sabre’s new whitepaper on how conversational AI is redefining hotel discovery, distribution, and guest conversion.

Oct 20, 2025 • Hospitality

Getting real about agentic commerce - Forrester says autonomous shopping is coming fast — but no one’s ready for it yet, as brands race to define what agentic commerce actually means in practice.

Oct 17, 2025 • Hospitality