Booking.com unveils Black Friday deals with up to 40% off
Expanded discounts across six travel categories help travelers plan 2026 trips more affordably
Travelers preparing for 2026 can access Booking.com’s most extensive Black Friday promotion to date, with discounts spanning accommodations, flights, car rentals, attractions, airport transfers, and cruises. The campaign responds to travelers’ expectations of higher trip costs next year and aims to make early planning more affordable. Flexible booking options, including free cancellation and book now, pay later, further support travelers seeking value, ease, and confidence in their travel choices. Booking.com also highlights growing interest in restorative, nature-led travel and the rising use of AI-powered tools to simplify trip planning and secure better deals.
Key takeaways
- Six-category discounts: Booking.com offers savings across accommodations, car rentals, attractions, airport transfers, flights, and cruises, marking its broadest Black Friday event.
- Rising cost awareness: Research shows many travelers expect higher 2026 travel costs, increasing demand for early discounts and budget planning options.
- Family-focused affordability: Parents increasingly rely on apps to manage travel expenses, making Black Friday deals valuable for family trips.
- Growing road trip interest: Strong consumer interest in carpooling and road travel supports demand for discounted car rentals.
- Shift toward restorative travel: Travelers—especially Gen Z—are seeking nature-driven, slow-travel experiences, supported by discounts on attractions.
- AI-enabled planning: Booking.com’s AI tools, such as Flight Search Summaries, Smart Filters, and Review Summaries, help travelers compare options and personalize stays more efficiently.
- Long booking window: Deals are available for travel through December 2026, enabling early planning for major trips.
Get the full story at Booking.com