Expedia wants to become the AI infrastructure layer behind travel brands - The company’s new B2B platform signals a push toward end-to-end travel distribution, where partners can build AI-powered booking experiences on top of Expedia’s supply and servicing stack.

May 22, 2026 • Hospitality

The channel is still forming - What hospitality platforms connecting to ChatGPT today are actually building.

May 21, 2026 • Hospitality

Booking Holdings unifies advertising across Booking.com, Priceline, and Agoda - The OTA giant is moving toward a more centralized commercial strategy as retail media becomes a bigger part of travel distribution.

May 21, 2026 • Hospitality

Corporate travel buyers want smarter hotel booking experiences, but distribution gaps remain - New GBTA research suggests that AI, retail-style booking and pricing transparency are becoming strategic priorities for hotel distribution and managed travel.

May 21, 2026 • Hospitality

Hotel loyalty is becoming more local, more personal and more experience-driven - Marriott Bonvoy’s latest APEC research suggests hotel brands can no longer rely on one-size-fits-all loyalty programs as guest expectations shift toward everyday value and passion-based travel..

May 21, 2026 • Hospitality

Marriott's soft brands are a distribution strategy, not a brand strategy - How Autograph, Tribute, Design Hotels, and the rest of the portfolio quietly shift the economics of independent positioning — and what that means for distribution leverage..

May 20, 2026 • Hospitality

Hotels are no longer just competing with hotels - Alternative accommodation is reshaping pricing, guest expectations, and the future positioning of the global hotel industry.

May 20, 2026 • Hospitality

Expedia shifts from all-in-one AI chatbots to specialized travel agents - The company’s evolving AI strategy highlights a broader industry realization: travelers may prefer focused AI assistance over fully autonomous trip-planning experiences.

May 20, 2026 • Hospitality