Hilton outlook signals cautious recovery for hotel operators - Soft midscale demand persists, but events, brand innovation and ai may shape the next growth phase.

Feb 12, 2026 • Hospitality

Kayak leadership shift signals Booking Holdings’ deeper AI push - What a strategic AI pivot at a major travel platform could mean for hotel distribution and visibility.

Feb 12, 2026 • Hospitality

Marriott brings hotel bookings directly into Google AI Mode - Integration aims to enable in-AI reservations without redirects to external booking sites.

Feb 12, 2026 • Hospitality

AI identified as distribution risk for hotel brands - Major hotel brands warn artificial intelligence could reshape booking channels and increase sales costs.

Feb 12, 2026 • Hospitality

Distribution transparency and cybersecurity in hospitality - Why hotels must actively manage digital distribution to protect revenue and guest trust.

Feb 11, 2026 • Hospitality

OTA growth stays strong as hotel revenues rise - Revenue growth offsets occupancy softness as AI looms over distribution.

Feb 11, 2026 • Hospitality

Live tourism becomes a structural growth driver for hotels - Major global events increasingly support steady travel demand rather than one-off spikes.

Feb 11, 2026 • Hospitality

Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards.

Feb 11, 2026 • Hospitality