STR maintains U.S. hotel forecast 2024 projections - For 2024, growth in ADR was raised by 0.1 percentage points, while occupancy and RevPAR were unchanged from the previous forecast.

Jan 23, 2024 • Hospitality

Hotels.com is a ‘matchmaker’ in new global ad campaign - The OTA debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels.

Jan 22, 2024 • Hospitality

Google’s removal of third party cookies will punish independent hotel marketers - Hotels that do not have well-structured, well-centralized first-party data will be the biggest losers from the elimination of third-party cookies.

Jan 22, 2024 • Hospitality

U.S. hotels posted record-high ADR and RevPAR in 2023 - The U.S. hotel industry posted its highest average daily rate and revenue per available room on record in 2023, according to STR.

Jan 22, 2024 • Hospitality

Hotels in gateway markets look to maximize international demand - Hotels are looking into source-market targeting through promotions and messaging, as well as providing preferential pricing in larger booking windows and length of stays.

Jan 22, 2024 • Hospitality

European regulators eye Booking.com under Digital Services Act - The European Commission has taken its next step in regulating online platforms with a request for information from a number of companies including Booking.com.

Jan 22, 2024 • Hospitality

Truly retail to hotel guests - Much like how the airline industry leverages wider products to capture, own and keep the customer, hospitality has the opportunity to do the same.

Jan 18, 2024 • Hospitality

Hoteliers anticipate greater pricing power in 2024 - Rate growth showed some signs of moderating at the end of 2023, but STR's latest forecast for 2024 still has rates growing by 3%.

Jan 18, 2024 • Hospitality