Sabre launches content marketplace for agencies

A new platform aims to reduce fragmentation, improve efficiency, and integrate ai-driven tools for agents

Sabre has introduced the SabreMosaic Travel Marketplace, a unified platform designed to address the growing complexity travel agencies face from using multiple booking systems. Combining a wide range of content sources with AI-powered tools, the platform seeks to streamline operations, cut costs, and enhance the customer experience.

Key takeaways

• Severe system fragmentation: A Sabre study found that 91% of travel agencies use four or more booking systems, with some using up to 10, leading to increased costs, inefficiency, and agent frustration.
• Demand for simplification: Over 80% of agencies said unified access through a single platform could reduce technology costs, highlighting a strong preference for integrated solutions.
• SabreMosaic’s capabilities: The platform offers access to 38 NDC airlines, over 150 low-cost carriers, 2 million lodging options, and 70 car and rail providers, supported by cloud-native architecture.
• AI-driven improvements: Built-in AI aims to deliver smarter content recommendations, improved workflows, and enhanced customer experiences while reducing manual complexity.
• Mixed feelings about AI: While 41% of agencies expressed concern about AI’s long-term impact on jobs, 91% believe it can improve productivity, and nearly 40% of current users report measurable gains.

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