Agoda now decides which of your reviews a traveler reads - Agoda's new Partner Portal runs your guest reviews through AI and puts what it calls curated review highlights on your property page, and the release does not say who does the curating.

Aug 21, 2026 • Hospitality

Booking a business trip is becoming a message, and your hotel still has to be on the list - FCM, the corporate travel arm of Flight Centre, has put conversational booking inside Teams and Slack. Two older gates still decide whether your hotel shows up in it..

Aug 21, 2026 • Hospitality

The GDS books your best guest. You just think it's not for you. - Nearly a third of GDS hotel bookings are now high-spending leisure — yet most luxury resorts still write the channel off as corporate.

Aug 19, 2026 • Hospitality

ChatGPT starts selling ads in Europe next week, but hotels can't buy them directly yet - OpenAI takes ChatGPT ads into 31 European countries next week, sold at first only through its own sales team and agency partners — and shown only to travelers on the free tiers.

Aug 19, 2026 • Hospitality

The direct-booking success story hotels were told to copy is buying traffic again - Airbnb's quarterly brand and performance marketing has gone from $119 million to $512 million since 2021 while its 90% direct-traffic figure never moved — because brand-driven visits count as direct..

Aug 19, 2026 • Hospitality

Radisson's ChatGPT app is a loyalty tool wearing a discovery costume - You reach it by typing @RadissonHotels. A guest who does that has already chosen the brand — which is the one thing an independent can't put in a prompt..

Aug 19, 2026 • Hospitality

Google paid $10 million for a dead airline's booking curves - The deal still needs a bankruptcy judge's approval: eighteen years of one airline's rate decisions, going to the company that decides which hotels an AI names.

Aug 19, 2026 • Hospitality

You own the resort. You don't own its guests. - The OTA, the wholesaler, the advisor, and now the AI each keep the part of your guest that matters — and what's left to you is the stay..

Aug 17, 2026 • Hospitality