HBX Group report points to AI adoption gap in travel distribution - Travel companies are embracing AI tools, but scaling them into daily operations remains the industry’s biggest challenge.

May 18, 2026 • Hospitality

Why many hotels still struggle to make AI work - The real challenge is not artificial intelligence itself, but the outdated hotel systems sitting underneath it.

May 18, 2026 • Hospitality

FCM’s new AI assistant could reshape how corporate travelers discover hotels - The next generation of TMC booking tools is becoming more policy-driven, more conversational and far more selective about which hotels travelers actually see.

May 18, 2026 • Hospitality

Where hotel decisions form in 2026 - From channel optimization to decision-journey mapping — why distribution strategy needs to start upstream.

May 15, 2026 • Hospitality

TikTok Go puts experiences ahead of hotels - Half of TikTok Go's launch partners sell experiences, not stays. Hotels just became the where-to-sleep step in a what-to-do flow.

May 15, 2026 • Hospitality

Ixigo bets on conversational travel and agentic AI - The Indian OTA is moving beyond search and booking toward AI-driven travel assistance that acts before travelers even ask.

May 15, 2026 • Hospitality

Booking.com tax error throws Greek hotels into operational chaos - Incorrect environmental fee settings expose the growing operational risks of relying on OTA infrastructure.

May 15, 2026 • Hospitality

Hotel information is broken — and so is discovery - Google says AI is responsible for the decline in generic hotel search. The data points somewhere else..

May 14, 2026 • Hospitality