Luxury hotels struggle to connect with modern guests - Standardized design and late-stage thinking weaken differentiation in a more demanding luxury market.
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Staying human in an AI-driven guest journey - Hotels face growing pressure to balance automation gains with meaningful guest experiences.
May 5, 2026 • Hospitality
The hotel discovery layer: Booking channels have stopped doing the work - The decision has moved upstream — and most distribution strategy hasn't followed.
May 4, 2026 • Hospitality
The OTA is not your competitor on Google - Hotels that stopped bidding against the OTAs on Google have not lost. They have read a market they cannot win.
May 4, 2026 • Hospitality
Hotels race toward green certifications as firms demand emissions reporting - Sustainability shifts from marketing narrative to procurement requirement, reshaping MICE demand and hotel competitiveness.
May 4, 2026 • Hospitality
U.S. hotel performance strengthens in March - Rising rates and occupancy signal sustained demand momentum across key markets.
May 4, 2026 • Hospitality
Uber bought a hotel tab the year it stopped mattering - The super app push reinforces the booking channel at the moment the deciding has moved upstream.
May 4, 2026 • Hospitality
What's left of hotel sales: One buyer became ten - The buyer the team was built to serve is now one of ten. The team is still serving one.
May 1, 2026 • Hospitality
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