Booking.com’s quest to capture user intent with AI - Partnering with OpenAI, Booking.com is using generative AI to better understand user intent and move from reactive search to proactive travel planning.

Mar 26, 2025 • Hospitality

Ban on parity clauses leaves Booking.com cold - Despite regulatory intervention, Swiss hotels face rising commission costs, limited data access, and increased dependency on online travel agencies.

Mar 25, 2025 • Hospitality

How independent hotels can outperform big brands - Smart strategies to compete on experience, technology, and revenue without a corporate playbook.

Mar 25, 2025 • Hospitality

Booking.com and OpenAI personalize travel at scale - By combining its data with OpenAI’s LLMs, Booking.com enables smarter search, quicker support, and intent-driven travel.

Mar 24, 2025 • Hospitality

U.S. hotel industry sees modest gains in February 2025 - Top markets outperform as national occupancy and revenue inch upward, with Tampa leading the pack.

Mar 24, 2025 • Hospitality

EU accuses Google of favoring its own travel services - Commission cites violations of Digital Markets Act in search and app store practices; Google defends its approach.

Mar 21, 2025 • Hospitality

Amex GBT Preferred: Sharp decline in hotel participation - Number of partner properties drops from 60,000 to 34,000 in one year, signaling a strategic shift or supplier pullback.

Mar 21, 2025 • Hospitality

Accor’s loyalty program surpasses 100 million members - Experiential rewards, sustainability initiatives, and direct bookings fuel growth - but challenges remain in catching industry giants Marriott and Hilton.

Mar 21, 2025 • Hospitality