Building a profitable hotel distribution strategy - Guest lifetime value and ease of booking early in the booking process key factors in hotel distribution strategies.

Aug 27, 2024 • Hospitality

Soft branding emerges as third alternative - The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers.

Aug 27, 2024 • Hospitality

Warning of Booking.com holiday home ‘scams’ - Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’.

Aug 27, 2024 • Hospitality

Hotels top choice for travelers in Europe - A 2024 survey by Booking.com found that hotels are the most popular choice of accommodation for vacationers from Europe's leading economies.

Aug 26, 2024 • Hospitality

Hoteliers explore marketing strategies for different generations of travelers - Two of the hotel industry's biggest demand segments - Gen Z and baby boomers - couldn't be more different from each other.

Aug 23, 2024 • Hospitality

Hospitality retail technology aims to deliver the "ultimate guest experience" - Hotel guests are now turning to retail platforms in the same way they once relied on a hotel concierge in the pre-digital era for recommendations on activities, restaurants and more.

Aug 23, 2024 • Hospitality

Booking.com warns of up to 900% increase in travel scams - The OTA is warning artificial intelligence is driving an explosion in travel scams.

Aug 23, 2024 • Hospitality

There’s a boom in smaller meetings and events - That shift has a growing number of travel managers and hotels revamping their offerings to cater to this new kind of business travel.

Aug 23, 2024 • Hospitality