For hotels, segmentation is key - Looking at segmentation isn't just about recognizing trends; it's also essential because it serves as primary strategy for enhancing profitability.

Mar 11, 2024 • Hospitality

How to build an effective hotel advertising campaign - Expedia looks at what you need to consider as you plan your campaign and the different approaches available to help you generate demand for your rooms.

Mar 11, 2024 • Hospitality

Hospitality CMOs address five key challenges - Brands are innovating with digital storytelling, enhancing the guest experience beyond traditional advertising and tapping into a rich narrative of travel enthusiasm.

Mar 11, 2024 • Hospitality

U.S. travel agents proving to be resilient and thriving - As leisure travel demand exploded in 2022 and 2023, travel agencies achieved unprecedented growth.

Mar 11, 2024 • Hospitality

Booking.com soon to be designated as Gatekeeper - The OTAs announcement on its gatekeeper status is the first step to its formal designation under the Digital Markets Act (DMA).

Mar 8, 2024 • Hospitality

Too many hours waiting for gelato in Capri - Affluent U.S. travelers may be sticking closer to home for their big trips this year, travel industry experts say.

Mar 8, 2024 • Hospitality

TripAdvisor receiving takeover interest - Private equity firm Apollo Global Management has expressed interest in exploring a bid for TripAdvisor.

Mar 7, 2024 • Hospitality

Airlines, hotels warn Google changes may benefit OTAs - Some could lose as much as 50% of their online traffic and possibly millions of euros in revenues due to Google's changes to its search results.

Mar 7, 2024 • Hospitality