How Booking.com localizes its content - Within the company's in-house content agency, about 250 members are focused on localization only.

Mar 31, 2023 • Hospitality

STR expands forward-looking data to more markets - The company has expanded its forward-looking offering to 104 new markets/submarkets in the United States and Canada.

Mar 31, 2023 • Hospitality

Booking.com expects ChatGPT to redesign its search pages - The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.

Mar 30, 2023 • Hospitality

20% of Google's hotel searches end up choosing a vacation rental - Google has been adding features to help travelers consider vacation rentals as an option when searching for hotels.

Mar 30, 2023 • Hospitality

Google wants hotels to use Performance Max - The company promotes its new tool - to be rolled out this month - at Skift's Future of Lodging Forum.

Mar 30, 2023 • Hospitality

Hilton tests new ways to personalize guest bookings - Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization.

Mar 30, 2023 • Hospitality

Hotel guests want more than cake for special occasions - Travelers looking to commemorate a special occasion these days are looking to go well beyond the basics.

Mar 30, 2023 • Hospitality

The basics of GDS advertising for hotels - Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients.

Mar 30, 2023 • Hospitality