How Booking.com is striking a new balance between brand and performance - When it comes to advertising, Booking.com historically was a performance-led organization, but in the last couple of years, it has been delving into brand.

Oct 23, 2023 • Hospitality

Tripadvisor launches new enhanced marketing text - Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages.

Oct 23, 2023 • Hospitality

Choice Hotels expects Wyndham to return to the negotiating table - Choice's hostile play to buy the much larger Wyndham is shaping up to be a classic merger barnburner.

Oct 23, 2023 • Hospitality

The rise of London’s £1,000-plus a night super-luxe hotels - Price is no deterrent as wealthy visitors flock to the capital for ‘experiences’ only big money can buy.

Oct 23, 2023 • Hospitality

The psychology of color in hotel spaces - The psychology of color significantly impacts how guests perceive the world of hotel design.

Oct 19, 2023 • Hospitality

Exploring the hybrid model in hotel design - In in-depth look on the the need for flexible design solutions and the blurring of boundaries in the process of creating a hybrid hospitality.

Oct 19, 2023 • Hospitality

Measuring the performance of your hotel's direct channel - Understanding whether your direct channel is performing poor, average or stellar is not as easy as you may think.

Oct 19, 2023 • Hospitality

Hotelbeds launches new group brand, HBX Group - HBX Group simplifies the company's structure into four distinct brands under one new umbrella.

Oct 19, 2023 • Hospitality