The new economics of hotel visibility - AI-driven discovery is reshaping how hotels enter the consideration set—and exposing a gap between traveler trust and hotel marketing spend.

Apr 22, 2026 • Hospitality

Hotel groups act as aggregators of demand - For hoteliers, competition is shifting from brand positioning to distribution power.

Apr 22, 2026 • Hospitality

TikTok tests hotel metasearch - The platform moves beyond inspiration into rate comparison, connecting users directly to OTA partners for conversion.

Apr 21, 2026 • Hospitality

Luxury travel shifts toward experience, meaning, and pricing power for hotels - Mandarin Oriental signals a move toward brand strength, deeper guest connection, and more profitable growth.

Apr 21, 2026 • Hospitality

The AI cost trap in travel - Rising costs and unclear ROI challenge large-scale AI adoption across the industry.

Apr 21, 2026 • Hospitality

OTA front ends lose visibility - For hotels, distribution value shifts from visible channels to the systems powering them behind the scenes.

Apr 21, 2026 • Hospitality

Choice Hotels accelerates AI transformation with AWS - Enterprise-wide AI adoption signals a shift toward cloud-driven, data-centric hotel operations.

Apr 21, 2026 • Hospitality

Why Motel One chose the Old Lady - Mews - the most talked-about platform in hotel technology lost a deal it should have won.

Apr 20, 2026 • Hospitality