In Europe, French and Spanish hoteliers benefit the most from OTAs - In particular independent accommodations benefit from OTAs by accruing a larger share of bookings than the market average.
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The new era of guest service isn’t just coming - it’s already here - The future of guest engagement is predominantly informed by word-of-mouth marketing shared across digital mediums.
Jan 13, 2023 • Hospitality
What's the best time to ask for reviews? - Some companies send review requests at a later point to revive customers’ memory of their experience.
Jan 13, 2023 • Hospitality
Hotels make emotion the new brand standard - Many hotels are fine-tuning what their brands stand for and how they communicate that message to guests.
Jan 13, 2023 • Hospitality
US hoteliers optimistic about return of occupancy, workforce - Hoteliers are optimistic that staffing issues, particularly within housekeeping departments, will ease in 2023.
Jan 12, 2023 • Hospitality
Universal Music opens its first 'music-based experiential hotel' - UMusic Hotels is a new international brand that offers first-class accommodations and entertainment.
Jan 12, 2023 • Hospitality
OTAs business model well-suited to Europe’s small and medium-sized hotels - Booking.com on how online travel platforms deliver economic benefits.
Jan 12, 2023 • Hospitality
Booking.com bets on business model tweak for further growth - The OTAs business model was a major reason for its slowing growth leading up to the pandemic.
Jan 12, 2023 • Hospitality
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