ChatGPT is now officially becoming an advertising platform - OpenAI’s new tracking policy signals that AI assistants are evolving into media, discovery, and customer acquisition channels.

May 19, 2026 • Hospitality

Google prepares travel’s next platform shift - Agentic booking could keep OTAs at the center of the travel funnel — while changing how travelers discover and reserve hotels.

May 19, 2026 • Hospitality

U.S. travelers are planning smarter, leaner summer trips - PwC data suggests travelers still want to spend on experiences, but rising costs, AI-driven trip planning, and cautious budgeting are reshaping how hotels compete this summer.

May 19, 2026 • Hospitality

Why AI needs to sit beside your PMS, not inside it - A probabilistic layer wrapped around deterministic cores is the architecture that holds up. Most vendor pitches are selling the opposite..

May 18, 2026 • Hospitality

HBX Group report points to AI adoption gap in travel distribution - Travel companies are embracing AI tools, but scaling them into daily operations remains the industry’s biggest challenge.

May 18, 2026 • Hospitality

Why many hotels still struggle to make AI work - The real challenge is not artificial intelligence itself, but the outdated hotel systems sitting underneath it.

May 18, 2026 • Hospitality

FCM’s new AI assistant could reshape how corporate travelers discover hotels - The next generation of TMC booking tools is becoming more policy-driven, more conversational and far more selective about which hotels travelers actually see.

May 18, 2026 • Hospitality

Where hotel decisions form in 2026 - From channel optimization to decision-journey mapping — why distribution strategy needs to start upstream.

May 15, 2026 • Hospitality