Google doesn't want to book your trip. It wants to run it. - The industry conversation about agentic travel keeps returning to the booking moment. Google is thinking much further ahead.

Apr 1, 2026 • Hospitality

Hotel guests no longer choose based on price alone - Guests increasingly define value through reliability, recognition, and experience rather than price alone.

Apr 1, 2026 • Hospitality

AI becomes infrastructure, not a feature - Hotels must rethink their technology stack as conversational AI reshapes how guests search, interact, and book.

Apr 1, 2026 • Hospitality

From personas to real-time intelligence - Hotels must move beyond static guest profiles to unlock AI-driven personalization and revenue.

Apr 1, 2026 • Hospitality

Google reviews reshape hotel visibility and guest decision-making - As Google overtakes Tripadvisor, hotels must rethink where reputation truly drives bookings.

Apr 1, 2026 • Hospitality

The K-shaped hotel market is not a cycle. It's a new structure. - The divide between luxury and economy performance is widening. Independent hotels in the middle need a position, not a plan to wait it out.

Mar 31, 2026 • Hospitality

Google’s view on how AI is reshaping hotel demand - From traditional search visibility to AI-driven discovery layers that decide where bookings flow.

Mar 31, 2026 • Hospitality

When AI optimizes the wrong thing in hotel guest experience - AI can scale existing service flaws, reinforcing speed and deflection over resolution and empathy at scale.

Mar 31, 2026 • Hospitality