Travel brands are building AI agents ahead of traveler demand - The race to automate trip planning is accelerating, even though most travelers are not ready to let AI book their journeys.

Mar 4, 2026 • Hospitality

The Claude effect is coming for travel - Why AI announcements alone could pressure the margins of OTAs, GDSs, and TMCs.

Mar 3, 2026 • Hospitality

Sabre pivots from GDS operator to AI-first marketplace - Agentic AI and conversational commerce could redefine travel booking within two to three years.

Mar 3, 2026 • Hospitality

New EU standards aim to curb fake hotel reviews - Voluntary code seeks to strengthen trust and transparency across online booking platforms.

Mar 3, 2026 • Hospitality

Aven prepares hotel distribution for the age of AI agents - By embedding Model Context Protocol into SynXis, the former Sabre unit aims to make thousands of hotels AI-ready while preserving distribution control.

Mar 3, 2026 • Hospitality

Expedia booking tactics put pricing pressure back on hotels - Why understanding OTA pricing mechanics is critical for revenue strategy and guest acquisition.

Mar 2, 2026 • Hospitality

Skyscanner launches flight search app within ChatGPT - The metasearch player expands into conversational AI as travel search shifts beyond traditional form-based interfaces.

Mar 2, 2026 • Hospitality

The direct booking mantra has a corporate problem - While the industry debated direct versus OTA, corporate travelers were booking somewhere else entirely.

Mar 2, 2026 • Hospitality