Why guests still chase free room upgrades - What traveler behaviour around room upgrades reveals about guest psychology and loyalty.

Oct 21, 2025 • Hospitality

Building the hotels guests haven’t imagined yet - How AI is turning hotel branding from a guessing game into a predictive system that senses desire before it happens.

Oct 21, 2025 • Hospitality

AI’s travel gatekeepers - Booking.com and Expedia are quietly rebuilding their dominance inside AI assistants — and hotels risk losing direct access to guests all over again.

Oct 21, 2025 • Hospitality

Chat is the new booking channel - Insights from Sabre’s new whitepaper on how conversational AI is redefining hotel discovery, distribution, and guest conversion.

Oct 20, 2025 • Hospitality

AI is doing to hotel websites what Booking.com did twenty years ago - How large language models risk turning hotel websites into invisible back-end data sources — and what hoteliers can do about it.

Oct 20, 2025 • Hospitality

The great hotel divide - America’s lodging market is splitting in two as wealthy travellers fuel luxury growth while everyone else cuts back.

Oct 20, 2025 • Hospitality

AI is reshaping how consumers discover brands - Why the future of brand visibility depends on understanding nonlinear, AI-driven discovery paths.

Oct 20, 2025 • Hospitality

Global hotel reputation continues steady improvement - Service and cleanliness remain key drivers of guest satisfaction across all regions.

Oct 20, 2025 • Hospitality