U.S. hoteliers remain optimistic despite weak consumer sentiment - Strong travel demand and limited new hotel supply are helping offset economic uncertainty and cost pressures.

Jun 4, 2026 • Hospitality

Google confirms AI search visibility still starts with SEO - Hoteliers chasing AI optimization shortcuts may be overlooking the fundamentals that matter most.

Jun 4, 2026 • Hospitality

Barclays sees AI giving hotel brands an advantage over OTAs - Analysts believe loyalty data and direct guest relationships could strengthen hotel brands as AI reshapes travel search.

Jun 4, 2026 • Hospitality

How independent hotels should weigh corporate consortia this season - Commission-only programs cost nothing to join, but the room nights sit in the big fee-based TMC programs — and Amex's new Lite tier opened that door wider for independents..

Jun 3, 2026 • Hospitality

Hotel chains pull further ahead of independent properties in Europe - Booking.com survey highlights growing differences in financial strength, cybersecurity readiness, and operational resilience.

Jun 3, 2026 • Hospitality

Hotels need to start tracking their AI visibility - As travelers increasingly use AI assistants to discover and compare hotels, visibility in AI-generated recommendations is becoming a new marketing battleground..

Jun 3, 2026 • Hospitality

U.S. hotel outlook brightens for 2026 - Stronger demand across multiple segments is driving a more optimistic forecast, although profitability remains under pressure from inflation.

Jun 3, 2026 • Hospitality

By the time the corporate RFP arrives, the decision is mostly made - Cvent Transient — formerly Lanyon — runs the corporate RFP. But for an independent, the decision gets made long before the bid does..

Jun 2, 2026 • Hospitality