Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards.

Feb 11, 2026 • Hospitality

Distribution transparency and cybersecurity in hospitality - Why hotels must actively manage digital distribution to protect revenue and guest trust.

Feb 11, 2026 • Hospitality

ChatGPT ads open a new marketing channel for hotels - Conversational AI may influence how travelers discover and book accommodation.

Feb 10, 2026 • Hospitality

Where hotel distribution is heading in 2026 - What evolving fintech, AI, and platform ecosystems mean for hotel distribution and revenue strategies.

Feb 10, 2026 • Hospitality

Deloitte: Travel demand faces cautious growth in 2026 - Economic uncertainty, generational shifts, AI adoption, and regulation reshape the travel industry outlook.

Feb 10, 2026 • Hospitality

Ai transforms corporate travel distribution for hotels - Integrated business travel platforms could reshape demand visibility, guest experience, and revenue strategy.

Feb 10, 2026 • Hospitality

Rising expectations for hotel OTA listings - Algorithms, guest expectations and AI discovery are redefining hotel visibility online.

Feb 10, 2026 • Hospitality

The overlooked revenue channel hotels should revisit in 2026 - Travel agency and GDS distribution can complement direct bookings, strengthen ADR, and stabilize demand in a more competitive market.

Feb 9, 2026 • Hospitality