U.S. hotel guest satisfaction slips - Hilton topped the list for guest satisfaction among lodging operators, with IHG Hotels & Resorts, Airbnb, and Marriott International following close behind, according to the American Customer Satisfaction Index.

Apr 24, 2025 • Hospitality

New ways AI helps keep business information trustworthy - Google on how AI is helping it catch suspicious edits and fake five-star reviews.

Apr 11, 2025 • Hospitality

Trust in travel: Tripadvisor's 2025 transparency report - A closer look at how Tripadvisor fights fake reviews, embraces AI, and champions industry collaboration to protect traveler authenticity.

Mar 19, 2025 • Hospitality

Italy seeks to protect hotels from fake and paid reviews - Under a proposed law, online reviewers would be required to show identification and proof of their visit to the place being reviewed.

Jan 16, 2025 • Hospitality

What travelers really value in loyalty programs - Despite significant brand investment, travel loyalty programs are struggling to grow their user base, according to a recent Morning Consult report.

Dec 13, 2024 • Hospitality

Booking.com’s review scoring gets a major update - The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations.

Dec 13, 2024 • Hospitality

What are travelers looking for in a hotel? - From research to post-stay, consumers are now expecting a smooth travel experience with tailored services for their needs.

Sep 18, 2024 • Hospitality

Why hotel reviews alone shouldn’t drive booking decisions - Hotel reviews have become an indispensable tool for travelers, but they only tell part of the story.

Aug 21, 2024 • Hospitality