Trust in travel: Tripadvisor's 2025 transparency report - A closer look at how Tripadvisor fights fake reviews, embraces AI, and champions industry collaboration to protect traveler authenticity.

Mar 19, 2025 • Hospitality

Italy seeks to protect hotels from fake and paid reviews - Under a proposed law, online reviewers would be required to show identification and proof of their visit to the place being reviewed.

Jan 16, 2025 • Hospitality

What travelers really value in loyalty programs - Despite significant brand investment, travel loyalty programs are struggling to grow their user base, according to a recent Morning Consult report.

Dec 13, 2024 • Hospitality

Booking.com’s review scoring gets a major update - The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations.

Dec 13, 2024 • Hospitality

What are travelers looking for in a hotel? - From research to post-stay, consumers are now expecting a smooth travel experience with tailored services for their needs.

Sep 18, 2024 • Hospitality

Why hotel reviews alone shouldn’t drive booking decisions - Hotel reviews have become an indispensable tool for travelers, but they only tell part of the story.

Aug 21, 2024 • Hospitality

How to get more Tripadvisor reviews - TripAdvisor gives more weight to new reviews, and properties with more reviews receive a higher ranking than hotels with only a few hotel ratings.

Aug 18, 2024 • Hospitality

Lower volume, more satisfaction: Insights on Guest Experience 2nd Quarter 2024 - Guest satisfaction has surpassed pre-COVID levels, but despite higher satisfaction, there was a slight 2.9% drop in review volume compared to Q2 2023.

Jul 18, 2024 • Hospitality