The new gatekeeper of hotel reputation - Review synthesis and sentiment analysis are transforming how guests see—and judge—your property.

Aug 19, 2025 • Hospitality

Paraphrased fake reviews: a new frontier in online deception - Why AI-assisted plagiarism makes fake review detection harder—and what can be done about it.

Jul 21, 2025 • Hospitality

Shiji enhances ReviewPro's AI responses - New tools help hotels scale guest review replies with brand-consistent, time-saving AI drafts.

Jul 3, 2025 • Hospitality

U.S. hotel guest satisfaction slips - Hilton topped the list for guest satisfaction among lodging operators, with IHG Hotels & Resorts, Airbnb, and Marriott International following close behind, according to the American Customer Satisfaction Index.

Apr 24, 2025 • Hospitality

New ways AI helps keep business information trustworthy - Google on how AI is helping it catch suspicious edits and fake five-star reviews.

Apr 11, 2025 • Hospitality

Trust in travel: Tripadvisor's 2025 transparency report - A closer look at how Tripadvisor fights fake reviews, embraces AI, and champions industry collaboration to protect traveler authenticity.

Mar 19, 2025 • Hospitality

Italy seeks to protect hotels from fake and paid reviews - Under a proposed law, online reviewers would be required to show identification and proof of their visit to the place being reviewed.

Jan 16, 2025 • Hospitality

What travelers really value in loyalty programs - Despite significant brand investment, travel loyalty programs are struggling to grow their user base, according to a recent Morning Consult report.

Dec 13, 2024 • Hospitality