Navigating hotel demand volatility in 2026 - Hotels must shift from planning cycles to real-time agility across pricing, messaging, and guest experience.

Mar 25, 2026 • Hospitality

Flexible bookings become a revenue driver for hotels - Hopper’s Cancel for Any Reason turns refundability into a monetizable feature embedded in the booking flow.

Mar 18, 2026 • Hospitality

The new profitability metric for hotels: cost per occupied room - As labor costs rise faster than revenue, CPOR is becoming the industry’s most important operational signal.

Mar 16, 2026 • Hospitality

Recovering lost OTA revenue - Why hotels must focus on channel profitability rather than just booking volume.

Mar 12, 2026 • Hospitality

Travel pricing enters the AI era - Algorithms could personalize what travelers pay for flights, rides—and eventually hotels.

Mar 10, 2026 • Hospitality

The real cost of ultra-cheap travel - Why deeply discounted trips may shift hidden costs onto workers, destinations, and travelers themselves.

Mar 10, 2026 • Hospitality

UK regulator examines how hotels use STR benchmarking data - Investigation into Hilton, IHG, and Marriott raises questions about how shared market data may influence pricing decisions.

Mar 4, 2026 • Hospitality

Expedia booking tactics put pricing pressure back on hotels - Why understanding OTA pricing mechanics is critical for revenue strategy and guest acquisition.

Mar 2, 2026 • Hospitality