New benchmarking scorecard for hotel marketers - Cogwheel's new Hotel Digital Marketing Benchmarking Scorecard enables hotels to measure their performance against key metrics from comparable properties.

Sep 18, 2024 • Hospitality

Be proactive about proactive hotel sales - The key to success lies in making proactive efforts a consistent part of daily routines and leveraging technology to improve efficiency.

Sep 16, 2024 • Hospitality

Driving hotel sales through diverse marketing strategies - There are clear areas where results are optimized when sales is able to leverage the skills and knowledge of a marketing partner.

Sep 13, 2024 • Hospitality

Travel networks could be the next wave of commerce media - Although it represents only 2.6% of total digital ad spend, travel ad spend will grow through 2026, potentially spurred by new travel media networks.

Sep 4, 2024 • Hospitality

Hoteliers explore marketing strategies for different generations of travelers - Two of the hotel industry's biggest demand segments - Gen Z and baby boomers - couldn't be more different from each other.

Aug 23, 2024 • Hospitality

Adtech trends shaping the future of travel - As the travel industry continues to evolve, adtech solutions will play an increasingly important role in shaping the future of travel marketing.

Aug 15, 2024 • Hospitality

Hotel marketing will become more advanced in 2025 - In 2025, every facet of marketing must be utilized as both guests and hotel companies have become much more sophisticated.

Aug 8, 2024 • Hospitality

2024 Hospitality: Embracing the digital marketing wave - What are the technology investment plans of today’s hoteliers and what sort of role does digital marketing play in their planned tech spending?.

Aug 8, 2024 • Hospitality