What's left of hotel sales: One buyer became ten - The buyer the team was built to serve is now one of ten. The team is still serving one.

Apr 29, 2026 • Hospitality

What's left of hotel sales: The buyer brought the price - Sales was built on knowing more than the buyer. That advantage is gone in the segments where it mattered most.

Apr 28, 2026 • Hospitality

What's left of hotel sales: Accountable for revenue they no longer drive - Pricing, channels, demand, and RFP response all moved to other teams. The sales target did not.

Apr 27, 2026 • Hospitality

Brand voice drives differentiation in the AI era - As hotels adopt the same AI tools, a clear and consistent voice becomes essential to stand out and attract the right guests.

Apr 17, 2026 • Hospitality

Hotels shift marketing to digital and content-driven channels - Discovery, influence and booking decisions are now shaped inside digital ecosystems rather than traditional media.

Apr 7, 2026 • Hospitality

AI pushes travel brands into commerce media ecosystems - Shrinking digital funnels are forcing airlines, hotels and OTAs to monetize data and capture demand closer to the point of booking.

Apr 7, 2026 • Hospitality

From personas to real-time intelligence - Hotels must move beyond static guest profiles to unlock AI-driven personalization and revenue.

Apr 1, 2026 • Hospitality

Hotel marketing isn’t broken, but hotel data is - Disconnected guest data is holding hotels back from converting demand into revenue.

Mar 27, 2026 • Hospitality