Marketing hotels to locals to bridge post-holiday gap - Shoulder-season programming targeting local guests is an effective way to drive local demand as long as it is executed and marketed appropriately.
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Hotel gift card sales booming - Busiest time the last hour of Christmas Eve, 72% of guests spend more than the value of the gift card.
Dec 19, 2023 • Hospitality
How Hilton maximized results with full-funnel marketing campaigns - Customers are reevaluating their approach to travel, and the hotel brand has been actively engaged in exploring consumer preferences.
Dec 18, 2023 • Hospitality
HSMAI announces its 2023 top 25 extraordinary minds - Awards recognize exceptional Sales, Marketing, Revenue Optimization, and Distribution leaders in hospitality, travel, and tourism organizations.
Dec 11, 2023 • Hospitality
How to elevate your hotel sales strategy for 2024 - As events return and travel volumes normalize, now is the time for hoteliers to make the most of planning their sales strategies to capture as much business as possible.
Nov 28, 2023 • Hospitality
The future looks bright for travel marketers - But the landscape has shifted. Personalized and purposeful trips, educational experiences and off-the-beaten path destinations now compel visitors.
Nov 21, 2023 • Hospitality
Revolutionizing hotel sales today and tomorrow - The digital pressures on companies continue to rise as consumer expectations for a seamless, omni-channel journey has become the norm.
Oct 11, 2023 • Hospitality
Hotels struggle recruiting high-quality sales talent - Hotel sales executives say the quality of sales and marketing candidates is worse than they saw prior to the pandemic.
Sep 7, 2023 • Hospitality
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