Google starts labeling AI-made ads, just before the EU AI Act makes it mandatory - A new "How this ad was made" tag hits Search, YouTube, and Discover — automatic for Google's own AI tools, self-declared for everyone else.

Jul 13, 2026 • Hospitality

The agentic layer is about to stress-test hotel commercial teams - Sales, marketing, revenue, and distribution are collapsing into one function — and what a hotel can win in the agentic layer now turns on whether they move together.

Jun 25, 2026 • Hospitality

Commercial integration is becoming a competitive advantage - Hotels that align marketing and revenue management can make better use of existing resources, improve campaign effectiveness, and respond faster to changing demand.

Jun 10, 2026 • Hospitality

Are hotels paying for demand they would have captured anyway? - New travel marketing data suggests that better timing and smarter attribution may matter more than bigger advertising budgets.

Jun 1, 2026 • Hospitality

Travel discovery is shifting beyond search engines - Creator-led platforms are influencing travel decisions earlier, forcing hotels to rethink how they attract future guests.

Jun 1, 2026 • Hospitality

Amadeus report highlights new pressures in hotel group sales - Sales leaders say lead quality, faster RFP handling, and commercial alignment will define hotel performance in 2026.

May 26, 2026 • Hospitality

What's left of hotel sales: One buyer became ten - The buyer the team was built to serve is now one of ten. The team is still serving one.

May 1, 2026 • Hospitality

What's left of hotel sales: The impossible job at the top - The DOSM is the last generalist in a commercial organization that specialized everywhere else.

Apr 30, 2026 • Hospitality