Rethinking hospitality marketing team deployment - At a time when differentiation is key, using data effectively and collaborating as a cross-functional team are key strategies.
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Topics › Sales & Marketing
Where hotel sales and technology meet - Technology has made it possible for hotel sales, marketing and revenue management functions to become more integrated.
Jul 1, 2024 • Hospitality
Accor uses metaverse for its latest advertising campaign - Understanding the competitive landscape, Accor realized that simply offering financial incentives and using a one-size-fits-all advertising strategy would not be enough.
Jun 20, 2024 • Hospitality
HSMAI launches Certified Hotel Sales Leader (CHSL) Certification - The program recognizes the expertise of hotel sales managers and focuses on the latest sales and commercial strategies.
Jun 17, 2024 • Hospitality
Shaping the future of the hotel RFP process - The goal is to streamline the RFP process to minimize time, reduce complexity and facilitate smoother transactions for hotels and clients alike.
Jun 6, 2024 • Hospitality
Screen Pilot expands into the UK - Digital marketing agency Screen Pilot has announced its strategic expansion into the United Kingdom.
May 22, 2024 • Hospitality
Hotel marketers push broad messaging - Most marketing at the property level is not necessarily targeted at a specific generation, but rather a cohesive message that can entice all ages to consider the hotel.
May 21, 2024 • Hospitality
Luxury hotels and a ‘sense of place’ - How hoteliers can overcome the challenges in providing local and authentic meaning of sense of place.
May 2, 2024 • Hospitality
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