Commercial integration is becoming a competitive advantage - Hotels that align marketing and revenue management can make better use of existing resources, improve campaign effectiveness, and respond faster to changing demand.
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Topics › Sales & Marketing
Travel discovery is shifting beyond search engines - Creator-led platforms are influencing travel decisions earlier, forcing hotels to rethink how they attract future guests.
Jun 1, 2026 • Hospitality
Are hotels paying for demand they would have captured anyway? - New travel marketing data suggests that better timing and smarter attribution may matter more than bigger advertising budgets.
Jun 1, 2026 • Hospitality
Amadeus report highlights new pressures in hotel group sales - Sales leaders say lead quality, faster RFP handling, and commercial alignment will define hotel performance in 2026.
May 26, 2026 • Hospitality
What's left of hotel sales: One buyer became ten - The buyer the team was built to serve is now one of ten. The team is still serving one.
May 1, 2026 • Hospitality
What's left of hotel sales: The impossible job at the top - The DOSM is the last generalist in a commercial organization that specialized everywhere else.
Apr 30, 2026 • Hospitality
What's left of hotel sales: One buyer became ten - The buyer the team was built to serve is now one of ten. The team is still serving one.
Apr 29, 2026 • Hospitality
What's left of hotel sales: The buyer brought the price - Sales was built on knowing more than the buyer. That advantage is gone in the segments where it mattered most.
Apr 28, 2026 • Hospitality
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