An action-packed agenda for Skift’s Future of Lodging Forum - With a focus on hotels, Skift will bring together top travel minds for this single-day hospitality event.

Mar 3, 2023 • Hospitality

The brandification of America's hospitality industry - Having a big loyalty program matters tremendously, and distribution costs are another factor.

Mar 2, 2023 • Hospitality

Accor anticipates ‘fantastic year for tourism’ - Hotel group confident about the global tourism market in 2023 but warns future of the industry depends on its sustainability.

Feb 22, 2023 • Hospitality

Five truths for travel marketers in 2023 - The travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business.

Feb 13, 2023 • Hospitality

What travel marketers should expect in 2023 - See what proprietary Skift Research has to say about how travel marketers should prepare.

Feb 9, 2023 • Hospitality

Hotel booking is game of choice for millennials - Millennials have left the boomers and Generation X behind in terms of both business and leisure travel.

Feb 9, 2023 • Hospitality

Key takeaways from Americas Lodging Investment Summit - Just three years after the industry faced devasting hardships, hotels continue to make significant strides toward recovery.

Feb 3, 2023 • Hospitality

New values of travel opening up opportunities for hotels - For the travel and hospitality industry, 2023 should be the year of transformation.

Feb 3, 2023 • Hospitality