Booking.com is already buying ads inside ChatGPT - OpenAI switched on cost-per-click bidding in April, and the biggest OTA in the world is in the test group, buying position at $3 to $5 a click inside a channel that has yet to deliver 1% of its room nights.

Aug 12, 2026 • Hospitality

HBX put 250,000 hotels into Sabre. It didn't need to ask any of them. - Your negotiated corporate rate and a bed bank's net rate now sit in the same business-travel marketplace.

Aug 12, 2026 • Hospitality

On Google's AI, the GDS is the one channel that still answers to you - Your rate, your cancellation window, your restrictions: on the OTA an algorithm decides how they're shown, discounted, and ranked; on the GDS they go out as you wrote them.

Aug 12, 2026 • Hospitality

Onyx built a lookup for late commissions - Any advisor can now look up a booking and see where the commission is stuck — fewer chases you didn't deserve, and the ones you do get come from someone who already knows you haven't paid.

Aug 12, 2026 • Hospitality

The chains' growth now comes from hotels that are already open. Yours is on the list. - Four in ten hotels Marriott opened this year already existed, and Hilton built its 25th brand to go after the ones still flying their own name..

Aug 12, 2026 • Hospitality

The GDS is not a channel anymore - No auction, no bid, no placement to buy. Your hotel is in it or it isn't, and nothing you spend moves you across that line..

Aug 10, 2026 • Hospitality

Booking.com just told investors how little AI actually books - Traffic from large language models, paid and unpaid, is running significantly below 1% of Booking Holdings' 325 million quarterly room nights. Its CFO says the figure has not moved in quarters..

Aug 10, 2026 • Hospitality

Google stops filling in your hotel rate on September 30 - Google is retiring the feature that showed hotel rates without a feed. Your ad disappears, and no free "official site" link takes its place — just the OTA rates and links under your name..

Aug 10, 2026 • Hospitality