She didn't choose your hotel. She accepted it. - The commission always bought two things: the reservation, and a seat in the session where she made up her mind. Inside an agent, there is no session..

Sep 21, 2026 •

Booking Holdings calls it the Connected Trip. A European court calls it a way into your hotel business. - Booking.com's owner fought three years to buy Europe's biggest flight seller. The case against the deal was that a bigger Booking.com is bad for hotels. The court found no proof of that, and blocked the deal anyway..

Sep 21, 2026 • Hospitality

Trip.com, the OTA that is also a TMC - Trip.com's business travel arm claims 15,000 multinational clients, and since September 17 four AI agents book their hotel stays at Trip.com's own prices.

Sep 21, 2026 • Hospitality

Autograph hotels are exactly like nothing else. Marriott's system can't price them that way. - A London Autograph hotel has about a hundred room types, and Marriott's CEO says its system can't yet price them on what makes each one different.

Sep 21, 2026 • Hospitality

Booking.com counts a trip your night auditor has to deliver - Your guest thinks she booked a Connected Trip on Booking.com, with one company standing behind it. She made two bookings, not one. When half of it fails, yours is the only company she can reach..

Sep 16, 2026 • Hospitality

Booking.com keeps buying the only seat under the AI's answer - Fifty thousand US prompts returned one sponsored offer under the answer, never two. In travel, Booking.com held it 62.57% of the time..

Sep 16, 2026 • Hospitality

Amadeus Value Hotels carries 750,000 properties at net rates. Yours might be one of them. - Amadeus tells the agency selling your room: you decide the price. No page on the site tells the hotel how it got there..

Sep 16, 2026 • Hospitality

Expedia built a team to earn the AI recommendation it cannot buy - Ten months after Expedia named answer engine optimization a priority, its CEO calls it the company's fastest-growing channel — and still a small one.

Sep 16, 2026 • Hospitality