The OTA grip on Europe's hotels didn't tighten — it shifted toward Expedia - HOTREC's 85.4% for Booking Holdings and Expedia matches its last study to the decimal. At brand hotels, Expedia takes a third of OTA bookings..

Sep 16, 2026 • Hospitality

The audience for your guest reviews is no longer a guest - Your reviews now answer the traveler's questions, sit in Google's booking conversation, and decide which hotel an assistant names. Almost nobody reads them..

Sep 14, 2026 • Hospitality

Marriott stopped letting anyone else describe its rooms to corporate buyers - Marriott now sends its own photos and a traveler's Bonvoy balance straight into corporate booking tools, down a line it built for itself beside the GDS.

Sep 14, 2026 • Hospitality

Airbnb charges you less than Booking.com. Its CEO told investors what comes after. - Chesky told Goldman Sachs independent hotels came to Airbnb for the lower commission, then sized a paid-placement business built on those same hotels at a billion dollars..

Sep 14, 2026 • Hospitality

Booking Holdings just told investors its most discounted guests are a growing majority of its room nights - Level 2 and 3 Genius members booked a high-50% share of Booking.com room nights last quarter, up from a year ago, and they arrive entitled to as much as 15 or 20 percent off your rate..

Sep 14, 2026 • Hospitality

Google promises hotels they keep the guest. Read who "you" is in that sentence. - Google's lodging page guarantees that the merchant of record keeps the customer relationship, and on an independent's AI Mode booking the merchant of record is the OTA.

Sep 14, 2026 • Hospitality

Meta pays to look at a flight. Looking at your hotel is free. - Meta's new AI agent, booking travel since September 8, pays its flight supplier for every search past a limit and shops hotels on Expedia, where the looking costs it nothing..

Sep 11, 2026 • Hospitality

Marriott says it already wins the AI answer. It's buying ads there anyway. - ChatGPT's advertising business is on pace to take a billion dollars a year, and since August 31 anyone in Europe can buy space in it. Your hotel included..

Sep 11, 2026 • Hospitality