U.S. hotel sector closes 2025 with uneven performance - Stabilization replaces post-pandemic rebound as demand, costs, and capital markets reset.

Dec 18, 2025 • Hospitality

Localization drives hotel performance - Why tailoring the guest journey to regional demand is becoming a measurable competitive advantage.

Dec 18, 2025 • Hospitality

Hotels as experience platforms - Entertainment-driven design challenges traditional hotel positioning and revenue mix.

Dec 18, 2025 • Hospitality

In-person meetings forecasted as key hotel growth driver in 2026 - Amex GBT signals rising planner confidence as face-to-face events regain priority despite cost pressure.

Dec 18, 2025 • Travel

U.S. hotel dealmaking shifts from growth to focus - Why digital strength, loyalty, and guest experience now define hotel value.

Dec 17, 2025 • Hospitality

Google says AI search optimization mirrors traditional SEO - Why AI-powered search will reshape how hotels stay visible and drive direct demand.

Dec 17, 2025 • Marketing

Guests prefer direct when hotels make it personal - Clear value, recognition, and personalization are the real drivers of direct booking loyalty.

Dec 17, 2025 • Hospitality

Why hotel loyalty is harder to earn than it looks - What traveler brand switching means for hotel loyalty strategies.

Dec 17, 2025 • Hospitality