The direct booking mantra has a corporate problem - While the industry debated direct versus OTA, corporate travelers were booking somewhere else entirely.

Mar 2, 2026 • Hospitality

Expedia booking tactics put pricing pressure back on hotels - Why understanding OTA pricing mechanics is critical for revenue strategy and guest acquisition.

Mar 2, 2026 • Hospitality

Skyscanner launches flight search app within ChatGPT - The metasearch player expands into conversational AI as travel search shifts beyond traditional form-based interfaces.

Mar 2, 2026 • Hospitality

Wyndham upgrades group booking platform - Enhanced tools aim to simplify group management for hotels while expanding access to sports, academic, and event-driven business.

Mar 2, 2026 • Hospitality

OTAs push marketing spend past $20 billion in 2025 - Rising investment underscores continued reliance on paid channels despite growing focus on direct engagement and AI.

Mar 2, 2026 • Hospitality

Direct channel benchmarking for hotels - A strategic approach to understanding and improving direct booking performance.

Feb 27, 2026 • Hospitality

Community is the new competitive advantage in hospitality - In an AI-driven travel landscape, hotels win by creating belonging, not just efficiency.

Feb 27, 2026 • Hospitality

U.S. hotels return to RevPAR growth in January 2026 - Modest rate gains offset flat occupancy as performance stabilizes after months of decline.

Feb 27, 2026 • Hospitality