Marriott's price guarantee now stops at two guests - Marriott's Best Rate Guarantee now matches third-party rates only for bookings of up to two guests — carving out families and groups, the segment most prone to OTA leakage..

Jun 24, 2026 • Hospitality

Travelers trust AI enough to start. Not enough to book. - Why the AI-referred visitor who spent 70% longer on your site still didn't convert — and where they went instead.

Jun 23, 2026 • Hospitality

In corporate travel, the agent picks the hotel now - TMCs are wiring their booking tools for AI agents — and for hotels, eligibility now gets decided before a person ever sees the list.

Jun 23, 2026 • Travel

Amadeus starts selling hotels their visibility in AI search - The company that runs much of hotels' distribution is now charging them to be found by the agents — visibility shifts from an organic given to a purchased product.

Jun 23, 2026 • Hospitality

ChatGPT's ad slots don't go to the brand it recommends - OpenAI opened ChatGPT's ad platform to everyone — and being the brand it recommends doesn't get you the slot beneath your own name.

Jun 23, 2026 • Hospitality

The biggest travel sellers increasingly aren't travel companies - Travel Weekly's 2026 Power List is topped by platforms — and beneath them the names rising fastest are a bank and a card issuer, companies that rent distribution rather than build it.

Jun 23, 2026 • Hospitality

The fintech margin goes to whoever holds the payment — and hotels usually don't - Why payment control, not inventory, decides who captures the new fintech margin in travel.

Jun 23, 2026 • Hospitality

AI can find your hotel. It just won't recommend it. - The signals that drive AI recommendations have nothing to do with structured data.

Jun 22, 2026 • Hospitality