GenAI is rewriting the travel marketing playbook - From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery.

Jul 16, 2025 • Hospitality

How climate change is rewriting Europe’s summer - Once idyllic getaways are now scenes of heatwaves, floods, and vanishing beaches — leaving locals and tourists searching for cooler ground.

Jul 16, 2025 • Travel

What’s behind the rise in hotel guest satisfaction - From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments.

Jul 16, 2025 • Hospitality

Google indexing transforms Instagram marketing - With Google now indexing public posts from professional accounts, Instagram’s July 2025 update signals a major shift in how travel brands approach discovery and digital visibility.

Jul 16, 2025 • Marketing

Gen AI now the top channel for travel discovery - AI-powered tools surpass social media and OTAs as travelers seek smarter, more personalized ways to plan their journeys, according to a new Accenture report.

Jul 16, 2025 • Hospitality

Google’s EU travel talks stall - Two days of negotiations between Google, the EU, and travel players end without agreement—leaving hotels and OTAs in limbo as the Digital Markets Act deadline looms.

Jul 16, 2025 • Hospitality

Over 200,000 Dutch sign up for Booking.com class‑action - Dutch Consumers' Association alleges deceptive pricing tactics and seeks €1 billion in damages for affected travelers.

Jul 9, 2025 • Hospitality

How AI is (and isn't) transforming European hospitality - How hotels across Europe are exploring artificial intelligence—where it’s working, what’s holding them back, and why the future depends on thoughtful integration.

Jul 9, 2025 • Hospitality