Sofitel makes a stylish TikTok debut - A playful video series redefines luxury hospitality storytelling for a new generation of travelers.

Mar 27, 2025 • Marketing

The power of choice in upselling - Why empowering travelers with upgrade options drives revenue, satisfaction, and loyalty.

Mar 27, 2025 • Hospitality

Perplexity embraces the era of agentic travel - AI-powered hotel bookings debut with Selfbook and Tripadvisor, turning spontaneous travel ideas into instant actions - all within a single platform.

Mar 27, 2025 • Hospitality

Travel planning, Gen Z and Millennial style - A new report reveals that younger travelers choose destinations based on activities, signaling a major shift in the tourism industry.

Mar 27, 2025 • Travel

How airlines prepare for the AI shopping revolution - With AI agents like OpenAI’s Operator reshaping retail, airlines must rethink data, offers, and strategy to stay ahead.

Mar 27, 2025 • Travel

The rise of AI-curated travel - How tools like OpenAI’s Operator are reshaping the role of human travel agents.

Mar 26, 2025 • Explainer

AI traffic to travel sites surges, conversions lag - Adobe report highlights exponential growth in generative AI traffic to travel and retail sites, with users showing higher engagement yet slower purchasing behavior.

Mar 26, 2025 • Travel

Booking.com’s quest to capture user intent with AI - Partnering with OpenAI, Booking.com is using generative AI to better understand user intent and move from reactive search to proactive travel planning.

Mar 26, 2025 • Hospitality