Corporate travel just got priced as an AI bet - The $6.3 billion sale of Amex GBT puts real capital behind the agentic travel argument — and changes what the TMC layer means for hotels.
Hospitality.today™
Topics › latest
The hotel discovery layer: The shortlist forms before the search - Property selection used to happen on Booking.com. Increasingly, it happens before anyone opens it.
May 5, 2026 • Hospitality
Uber bought a hotel tab the year it stopped mattering - The super app push reinforces the booking channel at the moment the deciding has moved upstream.
May 4, 2026 • Hospitality
The hotel discovery layer: Booking channels have stopped doing the work - The decision has moved upstream — and most distribution strategy hasn't followed.
May 4, 2026 • Hospitality
Iran conflict drives up travel costs and threatens summer demand - Rising fuel prices and airline cutbacks are set to ripple through hotel performance.
May 4, 2026 • Travel
The OTA is not your competitor on Google - Hotels that stopped bidding against the OTAs on Google have not lost. They have read a market they cannot win.
May 4, 2026 • Hospitality
U.S. hotel performance strengthens in March - Rising rates and occupancy signal sustained demand momentum across key markets.
May 4, 2026 • Hospitality
Hotels race toward green certifications as firms demand emissions reporting - Sustainability shifts from marketing narrative to procurement requirement, reshaping MICE demand and hotel competitiveness.
May 4, 2026 • Hospitality
JOIN 34,000+ HOTELIERS
Get our Daily Brief in your inbox
By submitting this form, you agree to receive email communication from Hospitality.today and its partners.