Google Travel Ads now feature real-time hotel pricing - A select group of hotel advertisers using the enhanced data experienced "up to a 20% increase in click-through rates" in earlier tests.

Oct 22, 2024 • Hospitality

How the TikTok algorithm works - Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights.

Oct 21, 2024 • Marketing

13 hotel distribution strategies - By analyzing revenue, occupancy, costs and guest segments, hotels can create an effective distribution strategy.

Oct 21, 2024 • Hospitality

How to make the hotel marketing funnel work for you - To get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you.

Oct 21, 2024 • Hospitality

Marriott reveals F&B trends - The company has released a report titled The Future of Food 2025, highlighting the significant influence of the Asia Pacific region on global culinary trends.

Oct 21, 2024 • Hospitality

Uber reportedly weighing purchase of Expedia - Shares of Expedia Group surged after the Financial Times reported that ride-hailing giant Uber was considering acquiring the travel-booking platform.

Oct 21, 2024 • Hospitality

Amex GBT projects rising meeting budgets for 2025 - About two-thirds of meeting planners expect to increase their budgets next year, primarily for internal meetings.

Oct 21, 2024 • Travel

Expedia's travel trends 2025 - The company unveiled Unpack '25, its annual data-driven look at what motivates travelers and where they'll go next year.

Oct 17, 2024 • Travel