OTAs get more visibility thanks to DMA - Europe's Digital Markets Act (DMA) is changing the way users interact with hotels through Google, the dominant search engine in the EU.

Oct 14, 2024 • Hospitality

Strategies for hotels to use influencer marketing to drive brand growth - In today's competitive hospitality market, hotels are increasingly turning to influencer marketing to increase brand awareness and drive bookings.

Oct 11, 2024 • Marketing

The GDS: A powerful yet overlooked hotel distribution channel - With leisure travel peaking worldwide, hoteliers are now focusing on the corporate segment to meet revenue goals and drive growth.

Oct 11, 2024 • Hospitality

Business travel maintains appeal among European professionals - Despite post-pandemic disruptions, business travel remains highly valued and seen as a "status symbol" among European professionals, according to an AirPlus study.

Oct 11, 2024 • Travel

How digital twins is revolutionizing sustainable event planning - As sustainability becomes a pressing concern for business leaders, companies strive to optimize their environmental protection resources.

Oct 11, 2024 • Hospitality

AI usage has skyrocketed among European travelers - A new report reveals that the adoption of artificial intelligence (AI) among travelers is growing rapidly, with sustainability being a key motivator for European globetrotters.

Oct 11, 2024 • Travel

China and India shape the future of global tourism - With China re-establishing itself as a top outbound travel market and India experiencing a rise in young, ambitious travelers, the opportunities are significant.

Oct 11, 2024 • Travel

The Hotels Network launches Loyalty Lite - With Loyalty Lite, hoteliers can boost direct bookings by offering exclusive rewards and member rates to logged-in visitors, without the complexity or costs of traditional loyalty programs.

Oct 10, 2024 • Hospitality