The new traveler: Free spirits and brand loyalty - Traveling today is the best it’s ever been, giving travel and hospitality brands ample legroom on their journey to tremendous brand growth.

May 7, 2024 • Travel

Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking.

May 7, 2024 • Hospitality

Airbnb plans loyalty program - The company is toying with the idea of an Amazon Prime subscription model, which he says will bring in more money to provide a better service.

May 7, 2024 • Hospitality

Enhancing your hotel brand’s digital reputation - Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy.

May 7, 2024 • Hospitality

Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.

May 7, 2024 • Marketing

The hotel industry should refine its definition of 'brand' - Brands are being seen differently by industry insiders and travelers. It's time to bridge this gap..

May 6, 2024 • Hospitality

Booking.com cutting paid media spending to focus on direct bookings - The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program.

May 6, 2024 • Hospitality

Unionization a growing factor for US hoteliers - Labor unions are experiencing a renaissance in the U.S., a movement that's on the radar of hoteliers.

May 3, 2024 • Hospitality