2024 Hospitality: Embracing the digital marketing wave - What are the technology investment plans of today’s hoteliers and what sort of role does digital marketing play in their planned tech spending?.

Aug 8, 2024 • Hospitality

Hotel marketing will become more advanced in 2025 - In 2025, every facet of marketing must be utilized as both guests and hotel companies have become much more sophisticated.

Aug 8, 2024 • Hospitality

Improving hotel website conversion rates top priority in 2024 - Out of 100 people who visit the average hotel website, two or less will book, and 98 will make a booking elsewhere.

Aug 8, 2024 • Hospitality

Is there untapped potential in hospitality subscriptions? - Paid loyalty in travel is nascent, representing less than 1% of global revenue, but its future is bright as demand for personalized experiences grows.

Aug 8, 2024 • Hospitality

Airbnb details plans to expand beyond short-term rentals - The company is expanding with new offerings, including co-hosting, a revival of "experiences," and enhanced guest services.

Aug 7, 2024 • Hospitality

Why your hotel should be available on Hopper - Hopper can be a valuable channel for your hotel, giving you access to a new audience of price-conscious travelers.

Aug 7, 2024 • Hospitality

Airbnb warns of U.S. growth slowdown - The company warned that revenue growth will slow in the current quarter due to "weaker demand from U.S. customers" during the summer travel season.

Aug 7, 2024 • Hospitality

Google could be forced to change search - The ruling in U.S. v. Google could prevent the company from entering into standard search agreements.

Aug 7, 2024 • Marketing