Hotels shift marketing to digital and content-driven channels - Discovery, influence and booking decisions are now shaped inside digital ecosystems rather than traditional media.

Apr 7, 2026 • Hospitality

AI pushes travel brands into commerce media ecosystems - Shrinking digital funnels are forcing airlines, hotels and OTAs to monetize data and capture demand closer to the point of booking.

Apr 7, 2026 • Hospitality

Why we travel now: revenge travel was never the story - At some point between 2020 and 2022, travel stopped being something people do and became something people are.

Apr 6, 2026 • Hospitality

The agentic shift in hotel guest service - AI is turning hotel service from reactive support into a proactive driver of revenue and guest experience.

Apr 6, 2026 • Hospitality

Why hotel email campaigns need to move beyond opens and clicks - Focusing on bookings and revenue is becoming essential as engagement metrics fail to reflect true performance.

Apr 6, 2026 • Marketing

Hotel social media strategies that actually drive bookings - Facebook and Instagram play different roles in the guest journey and require a coordinated, revenue-focused approach.

Apr 6, 2026 • Marketing

Corporate travel resurgence drives growth amid global uncertainty - Business travel is shifting from discretionary spend to strategic necessity, reshaping demand for travel providers.

Apr 6, 2026 • Travel

The reinvention of the hotel minibar - Guests increasingly value discovery and curation over simple access to snacks and drinks, especially in higher-end segments.

Apr 6, 2026 • Hospitality