Why we travel now: you are where you go - How travel became an expression of identity — and why that changes everything about how hospitality competes for the guests that matter.

Apr 8, 2026 • Hospitality

Booking.com star ratings ruling raises transparency concerns - Dutch court decision highlights growing regulatory pressure on how hotel quality is presented online.

Apr 8, 2026 • Hospitality

AI orchestration becomes the backbone of travel’s next competitive era - Coordinating specialized AI agents across systems is emerging as the key to scalable, reliable travel experiences.

Apr 8, 2026 • Hospitality

Business travel in 2026: Resilience meets reinvention - Technology, traveler expectations, and sustainability are reshaping how companies approach corporate travel.

Apr 8, 2026 • Travel

Why we travel now: the end of the souvenir economy - How the shift from having to experiencing is redrawing hotel revenue models.

Apr 7, 2026 • Hospitality

Travel distribution is shifting behind the scenes - The real competition is moving from otas to the B2B infrastructure layer controlling how hotel inventory is distributed.

Apr 7, 2026 • Hospitality

Hilton bets on AI-driven productivity boom to unlock future growth - Artificial intelligence is expected to fuel economic expansion and reshape hospitality demand despite current industry headwinds.

Apr 7, 2026 • Hospitality

Hotels reinvent the guest experience to compete with Airbnb - Competition is shifting from price alone to experience, technology, and long-term guest relationships.

Apr 7, 2026 • Hospitality